10 Major Cognac Markets and The Shift In Demand

Cognac demand has fallen by 6.8% worldwide in 2008. This is the first time cognac has seen a drop in sales in a few years and the main reason as you all know is due to global economic slowdown. Although cognac demand seems to be quite low at this point, we are sure as the economy revives the demand will grow back up. United States still is the largets importer of cognac and Singapore scores the second spot by importing 20.5 millions of bottles.

Below we have included the 10 major cognac markets along with number of bottles imported. If you look at the graph below it can be clearly seen that cognac is starting to thrive in Asian markets especially Singapore and China.

The top 10 cognac markets are :

1. United States of America
2. Singapore
3. United Kingdom
4. China
5. Germany
6. France
7. Norway
8. Finland
9. Netherlands
10. Russia

In comparison to 2006/07 Singapore, China and Netherlands are the only market that saw growth in demand during 2007/08. Please take a look at the graph below to see the shift in demand among the 10 main markets.

United States

Singapore

United Kingdom

China

Germany

France

Norway

Finland

Netherlands

Russia

2006/07 – 2007/08 Cognac Sales (Millions of Bottles)

The chart below shows the difference in cognac sales (millions of bottles) in 2006/07 and 2007/08

That is how the cognac market is looking at the moment. United States still is the biggest market but it seems like Singapore and others will be catching soon. Cognac demand seems to be growing in Asian markets. If you remember looking at the Singapore and China graph you can see the growth is pretty steady and quite huge in these two markets. Russia on the other hand seems to have dropped quite a bit. We are pretty sure the cognac demand will be back where it should be once the economy picks back up.

We added these charts in a slide show for anyone who might be interested in downloading it. To go to the download link please click on the title,

How do you think the market will look like in 2008/09? Will it see an increase or decrease in cognac demand? Do you think any countries will emerge ahead of others? Share with us and lets carry the conversation in the comments section.

If you are on twitter don’t forget to follow @cognac !

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3. 15 Cognac Facts You Should Know
4. Cognac Sales Down In 2009, 2010 Will Be Better For Sure
5. Ludacris : Conjure Cognac Coming To a Liquor Store Near You

5 Responses to “10 Major Cognac Markets and The Shift In Demand”

1. liqueurconnoisseur says:

   January 29, 2009 at 4:30 am

   Singapore is in between the U.S. and the U.K. for real?! Wow, that’s deep I would’ve never thought that they were into cognac like that.
2. Cognac and Hip Hop - A Brief History | COGNAC Your Guide To The Finest Drinks says:

   February 9, 2009 at 5:31 pm

   [...] on 02 9th, 2009 | no responses African Americans comprise anywhere between 60%-80% of the total American Cognac Market. In 2007-2008 America imported 51.7 million bottles so even if 60% of that was consumed by African [...]
3. alarroste says:

   February 19, 2009 at 4:23 am

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4. Key To Marketing Cognac : Educate Health Benefits | COGNAC Your Guide To The Finest Drinks says:

   March 10, 2009 at 7:15 pm

   [...] Cognac sales in recent years have been declining. The key reason as you already know is the sinking global economy. But the economy alone can’t be blamed when it comes to the decline in cognac sales. Right marketing approach is key and although we are not marketing whiz out here at cognac.com, we think we know a thing or two that might help our beloved drink to be served to more people. [...]
5. Dinh Trong Nghia says:

   May 9, 2009 at 4:07 am

   Singapore is in between the U.S. and the U.K.

   That’s real. However, they import large number of bottles for main purpose of exporting to other countries in South East Asia region.