A Must Read Guide To Everything Alcohol

A Must Read Guide To Everything Alcohol

Since the launch of this site, one of our main focus has been to educate. The key reason for launching cognac was to educate people about cognac but we thought it was necessary to educate about alcohol as a whole. There are a lot of misconception when it comes to alcohol. Whether we are talking of alcohol as an industry, something that college kids drink in excess or trying to figure out one of the slangs, this guide will cover everything. Here’s the breakdown of this alcohol guide and what to expect in the following paragraphs :

  1. Drunk Driving Facts
  2. Teens and Alcohol
  3. Alcohol Industry Facts
  4. Alcohol and Health
  5. Fun Alcohol Facts
  6. Alcohol Slangs
  7. Most Expensive Alcohols
  8. Legal Drinking Age (By Country)
  9. Alcohol Myths
  10. Alcohol Prohibition Timeline
  11. College Drinking
  12. Alcohol Advertising Myths
  13. Source

Facts On Drunk Driving

  1. In 2006, there were 13,470 fatalities in crashes involving an alcohol impaired driver (BAC of .08 or higher) – 32 percent of total traffic fatalities for the year.
  2. The rate of alcohol impairment among drivers involved in fatal crashes was four times higher at night than during the day.
  3. As in previous years, in 2006, males comprise a majority, about 81 percent, of all drivers involved in fatal crashes with a BAC=.08+.
  4. The 13,470 fatalities in alcohol-impaired-driving crashes during 2006 represent an average of one alcohol-impaired-driving fatality every 39 minutes.
  5. On average someone is killed by a drunk driver every 40 minutes. In 2007, an estimated 12,998 people died in drunk driving related crashes.
  6. Fifty to 75 percent of drunk drivers whose licenses are suspended continue to drive.
  7. Alcohol-related crashes in the United States cost the public an estimated $114.3 billion in 2000, including $51.1 billion in monetary costs and an estimated $63.2 billion in quality of life losses. People other than the drinking driver paid $71.6 billion of the alcohol-related crash bill, which is 63 percent of the total cost of these crashes.
  8. About three in every ten Americans will be involved in an alcohol-related crash at some time in their lives.
  9. Over 1.46 million drivers were arrested in 2006 for driving under the influence of alcohol or narcotics. This is an arrest rate of 1 for every 139 licensed drivers in the United States.
  10. A first time drunk driving offender on average has driven drunk 87 times prior to being arrested.

Teens and Alcohol

  1. In a survey of teen drinkers, 65 percent said they got alcohol from family members or friends.
  2. Most teens report that alcohol is easy to get – including 62 percent of eighth graders, 83 percent of sophomores, and 92 percent of seniors.
  3. In 2006, 63 percent of eighth graders reported that alcohol is “fairly easy” or “very easy” to get.
  4. Most teens report that alcohol is easy to get – including 62 percent of eighth graders, 83 percent of sophomores, and 92 percent of seniors.
  5. Car crashes are the leading cause of death among people ages 15 to 20. About 1,900 people under 21 die every year from car crashes involving underage drinking.
  6. Drinking drivers aged 16 to 20 are twice as likely to be involved in a fatal crash as drinking drivers who are 21 or older.
  7. Teen drinking is down. Twenty-five percent fewer high school seniors drink today than did in 1983
  8. Alcohol use interacts with conditions like depression and stress, and contributes to an estimated 300 teen suicides a year.
  9. In a 2003 survey of drinkers ages 10 to 18, 65 percent said they got the alcohol from family members or friends.
  10. The minimum drinking age has prevented an estimated 22,000 alcohol-related driving deaths—about 900 lives a year.

Alcohol Industry facts

  1. A standard serving of drinks according to the “Dietary Guidelines for Americans” is 1.5 ounces of 80-proof distilled spirit, 12 ounces of regular beer or 5 ounce of wine.
  2. There was never a law that banned spirit advertisement on television. The 1948 decision not to advertise distilled spirit made by distillers was completely voluntary.
  3. Distilled spirits television ads have been aired on Television since 1996.
  4. More than half (approximately 51%) of what consumers pay for a bottle of spirit goes towards taxes and fees.
  5. As of 2008, Sunday sales of spirits is permitted in 35 states and 40 states including District of Columbia are allowed to have some sort of spirit tasting on Sundays.
  6. Approximately 110 million American drink alcohol responsibly.
  7. Since 1934 distillers have abided by a voluntary code of good practices which includes 39 provisions for marketing and distributing alcohol. You can download the PDF version of the provisions here – Code of Responsible Practices
  8. Some of the first responsibility ads were “We Who Make Whiskey Say: ‘Drink Moderately’” (1934), “Drinking and Driving Do Not Mix” (1937), “Some Men Should Not Drink” (1938).
  9. The beverage alcohol industry contributed over $18 billion directly to state and local revenues during 2006.
  10. The U.S. beverage alcohol industry generated $84 billion in wages and over 3.8 million jobs for U.S. workers.

Alcohol and Health

  1. A Harvard study found the risk of death from all causes to be 21% to 28% lower among men who drank alcohol moderately, compared to abstainers.
  2. An Italian study of 1,536 men aged 45-65 found that about two (2) years of life were gained by moderate drinkers (1-4 drinks per day) in comparison with occasional and heavy drinkers.
  3. A nine year study of predictors of good health found moderate alcohol consumption to be associated with the most favorable health scores.
  4. The Harvard Health Professionals Follow-Up Study of over 44,000 males found moderate alcohol consumption to be associated with a 37% reduction in coronary disease.
  5. The American Heart Association, based on the research evidence, concludes that the “Consumption of one or two drinks per day is associated with a reduction in risk of (coronary heart disease) approximately 30% to 50%.”
  6. Men who consume two to four drinks of alcohol after a heart attack are less likely to experience a second heart attack than are abstainers, according to a study of 353 male heart attack survivors
  7. A study published in the American Heart Association’s journal found abstainers’ risk of stroke to be double that of moderate drinkers
  8. Moderate drinkers have been found to be more resistant than abstainers to five strains of the common cold virus. Those who consumed 2 to 3 drinks daily had an 85% greater resistance. Those drinking 1 to 2 drinks daily had a 65% lower risk and those who drank less than daily had a 30% lower risk than abstainers.
  9. A French study found moderate drinkers to have a 75% lower risk for Alzheimer’s Disease and an 80% lower risk for senile dementia.
  10. Medical researchers examined the results of 15 different studies and found that moderate drinkers are less likely to have type 2 diabetes than are abstainers.

Fun Alcohol Facts

  1. The word “toast,” which means wishing good health originated in ancient Rome. A piece of toasted bread was literally dropped into wine back then.
  2. The soil of one of the vineyards in France is considered so precious that it is mandatory for workers to scrape the soil off their shoes before they leave.
  3. Anyone under the age of 21 should be careful of taking out trash bags in Missouri. If you are under 21 and the garbage contains an empty bottle of alcohol, you can be charged with illegal possession of alcohol.
  4. Most people think that drinking alcohol raises the body temperature. Alcohol actually lowers the body temperature.
  5. Here is a little surprise : The national anthem of United States “The Star Spangled Banner,” was written to the tune of a drinking song.
  6. Although “The quick brown fox jumps over the lazy dog” is considered to be the shortest sentence that includes all the letters of the alphabet, alcohol lovers came up with one of their own “Pack my box with five dozen liquor jugs.”
  7. Most vegetable and almost all fruits contain a small amount of alcohol in them.
  8. The first Thanksgiving Day didn’t include mashed potatoes, turkey and all other foods that we usually eat on this particular day. However, there was beer, brandy, gin and wine.
  9. Bourbon, the official drink of United States takes its name from Bourbon County in Kentucky.
  10. The pressure in a champagne bottle is 90 pounds per square inch, that is three times the pressure in automobile tires.
  11. Adolf Hitler was one of the world’s best known abstainers from alcohol.
  12. Sir Winston Churchill was one of the world’s heaviest drinkers.
  13. The longest permanent bar is 405 feet and 10 inches. It is located in Ohio. Some suggest that the longest bar is in Illinois which is 684 feet.
  14. The first recruiting station of the U.S. Marines was a bar.
  15. The world’s oldest known recipe is for beer.
  16. It is illegal to run a “tab” in Iowa (source that we used says running a “tab” in Iowa is illegal. Iowa residents say it is legal. We will go with Iowa residents and rule this one out)
  17. United States has the highest minimum drinking age in the entire world.
  18. The alcohol content of a typical beer, wine or spirits are virtually identical. To a breathalyzer, a drink is a drink is a drink.
  19. Brandy, rum and whisky can be either aged too long or not long enough.
  20. It is estimated that there are 49,000,000 (forty-nine million) bubbles in a bottle of champagne.
  21. Human body produces its own supply of alcohol naturally, 24 hours a day and 7 days a week.
  22. Beer started selling in bottles starting 1850 and in cans starting 1935.
  23. In the 1600’s thermometer used to be filled with brandy instead of mercury.
  24. The term “Dipsomania” refers to abnormal cravings for alcohol.
  25. There is a cloud of alcohol in the outer space which is enough to make four trillion-trillion drinks.
  26. It is illegal to feed alcohol to Moose in Alaska and fish in Ohio.
  27. In some European countries McDonald’s serves alcohol. Some parents like to drink alcohol while kids munch on fries and chicken nuggets. McDonald’s decided they needed all the customers they can get.
  28. Many high school cafeterias in Europe serve alcohol to students who choose to drink.
  29. Distilled spirits such as brandy, gin, rum, tequila, etc. contain no carbohydrates, no fats and no cholesterol of any kind.
  30. A mixed drink that contains carbonated drink is absorbed into the body more quickly than straight shots.

Alcohol Slang Terms

  1. Booze : Booze is a slang for alcoholic beverage.It is one of the most widely used slang for alcohol.
  2. Porch Climber : A Canadian slang, Porch climber refers to someone who is extremely drunk or in the state of intoxication.
  3. Do It Fluid : Alcoholic beverages are often referred to as Do it fluid as well. Another slang term for alcohol.
  4. Giggle juice : Giggle juice is a collective term for any alcoholic beverage that has the ability to instigate frivolity or laughter.
  5. Fire water : Alcohol that is so strong it burns on the way down. Whiskey is mostly referred to as fire water by many.
  6. Hooch : Hooch is a slang term that is usually refers home-made liquor.
  7. Junkst : If you are tight on money this is what you might end up drinking. Junkst is a slang for cheap alcohol.
  8. Beast : Surprisingly the word “beast” is a slang term for any cheap beer. This slang originate from the beer “Milwaukee’s Best.”
  9. Hammered : A word used to define someone who is intoxicated beyond drunk.
  10. Tanked : A informal way of saying someone is excessively drunk.
  11. Wasted : One of the most widely used slang to describe one’s drunkeness.
  12. Plastered : Same as wasted. Heavily under the influence of alcohol.
  13. Canned : Although this word is used to define other situations such as getting fired among many, it is often used to describe alcohol intoxication.
  14. Three sheets to the wind : This old saying indicating how a person walk after having too much to drink originated in New England.
  15. Barfly : Slang used to describe a female who acts slutty at a bar looking for attention.
  16. Chugging : A word that is used to define power drinking or loading up on alcohol.
  17. Sloshed : Another alcohol related slang which is synonymous with slangs such as hammered.
  18. Boozehound : Someone who likes to drink alcohol to quite an extent.
  19. Housed : Extremely drunk.
  20. Wet one’s whistle : To consume a beverage of some sort to clean one’s pallet.
  21. Souse : Not spouse ;-) . A person who drinks copious amounts of liquor.
  22. Boozy : Someone who drinks past the point of being tipsy but is not quite drunk.
  23. Juiced up : Similar to hammered, wasted, etc. Someone who is drunk.
  24. Crocked : An informal way of saying someone is drunk.
  25. yak : Cognac is often referred to by some as Yak.

The Most Expensive Alcohols

  1. The $54,000 Rum : The Wray and Nephew Rum that was displayed at Rumfest, Europe’s first Rum festival has been dubbed the most expensive rum of all time. This bottle of rum, made by the Jamaican distillers was one of the four unopened bottles at the time. It was bottled back in 1940. The reason this rum became so rare is because the supply ran out following the then famous Mai Tai cocktail (1934) which used 17 year old Wray and Nephew Rum. The managing director of the Rum Festival at the time said that it was too tempting to leave it unopened. We are not sure if it has been opened yet.
  2. The $75,000 Whisky (Whiskey) : Before I write any more on this section I apologize to anyone who might take offense to me using the word “whiskey” instead of “whisky.” It is just a personal preference. Anyway, for a whooping $75,000 dollar The Macallan 1926 Fine and Rare steals the show as the most expensive whiskey of all time, at least at the moment. You certainly won’t be able to find this particular whiskey at your local bar or the liquor store.
  3. The $225,000 Tequila: The highest amount ever paid for a bottle of tequila is $225,000. The platinum and gold plated bottle of Ultra Premium Tequila Ley .925 was bought at an auction in Mexico city in 2006. The tequila in the gold and platinum plated bottle is triple-distilled mix of 8-, 10- and 12-year-old agave plants and is produced by Hacienda La Capilla Distillery in Los Altos, Jalisco.
  4. The $275,000 Wine : With a price tag of $160,000 1787 Chateau Lafitteis is considered to be the most expensive wine of all time. The bottle originally belonged to the US President, Thomas Jefferson whose initials are etched into the bottle. Thomas Jefferson was an avid wine collector and some lucky (rich) wine collector paid $160,000. Besides the age, Thomas Jefferson’s initials etched into this bottle made it even more of a rare find and is considered to be the most expensive wine ever bought and sold.
  5. The $1,060,000 Vodka : When it comes to vodka, the first thing that comes to mind is Russia. Surprisingly, the most expensive vodka comes from the lands of Scotland. The Diva Vodka is the world’s most expensive vodka which almost looks like a perfume bottle. Every bottle of the Diva vodka contains precious and semi-precious stones, including diamonds.The vodka is triple distilled and then passed through a sand of crushed diamonds and other gems.
  6. The $2,000,000 Cognac : Well, seems like cognac which is considered to be one of the most expensive drinks in the world takes the crown. Henri IV Dudognon Heritage which costs around $2,000,000 is the most expensive alcohol in the world. This particular cognac was aged for 100 years in barrels that were air dried for five years before use. The final product is 41% alcohol (82 proof). Besides the content, the bottle itself has quite a few characteristic. The bottle is dipped in 24k gold and sterling platinum and adorned with 6,500 brilliant cut diamonds.

Legal Drinking Age (By Country)

Drinking and Purchasing of Alcohol Is Illegal

  • Libya
  • Sudan
  • Saudi Arabia
  • Kuwait
  • Bangladesh
  • Iran
  • Pakistan ( for foreign nationals (non muslims) the legal drinking age is 21)

Legal Drinking Age = None

  • Albania
  • Brunei
  • Denmark
  • Poland
  • Mauritius
  • Georgia
  • Cambodia
  • Malaysia
  • Macau
  • Philippines
  • Gibraltar
  • Slovakia
  • Netherlands
  • Italy
  • Slovenia
  • New Zealand
  • Malta
  • Norway
  • Portugal
  • Romania
  • Serbia
  • Swaziland
  • Thailand
  • Greece
  • Finland

Legal Drinking Age = 14

  • Spain

Legal Drinking Age = 16

  • Lebanon
  • Eritrea
  • Austria
  • Bulgeria
  • Botswana
  • Zimbabwe
  • France
  • Luxembourg
  • Germany
  • Switzerland (16-18)
  • Samoa

Legal Drinking Age = 17

  • Cyprus

Legal Drinking Age = 18

  • Ghana
  • Kenya
  • Canada (18-19)
  • Puerto Rico
  • Algeria
  • Cameroon
  • Malawi
  • South Africa
  • Argentina
  • China
  • Hong Kong
  • Jordan
  • Israel
  • Fiji
  • Australia
  • Ukraine
  • Sweden
  • Russia
  • Latvia
  • Hungary
  • Singapore
  • Croatia
  • Belarus
  • Sri Lanka
  • Taiwan
  • Mongolia
  • Guatemala
  • Honduras
  • Ecuador
  • Columbia
  • Chile
  • Uganda

Legal Drinking Age = 19

  • South Korea

Legal Drinking Age = 20<

  • Japan
  • Paraguay

Legal Drinking Age = 21

  • United States Of America
  • Indonesia
  • Palau

Alcohol Myths

  1. Beer Belly : Studies have shown that beer belly isn’t exactly caused by drinking beer. A recent study that followed 20,000 beer drinkers ( 7876 men and 12,749 women ) showed that although heavy drinkers will put on weight it isn’t necessarily around the “beer belly” area. Scientists have claimed that beer belly is purely the results of genetics and has nothing to do with drinking too many beer.
  2. Alcohol raises body temperature : Although many people think drinking alcohol raises body temperature, this is far from true. Drinking alcohol actually lowers your body temperature and too much alcohol in very cold weather can even cause hypothermia.
  3. Heavy meal helps you stay sober : It is believed that eating a heavy meal before drinking will help one stay sober. This is a myth. The fact is that eating a heavy meal will slow the process of alcohol absorption into the bloodstream. Heavy meal isn’t really a prevention against getting drunk.
  4. I can handle more than you : I am sure most of you have heard or said that and felt quite proud of yourself while seeing the other person not being able to handle it. There are many factors that affect a person’s reaction to alcohol and due to this some can tolerate more than others. Some factors are body weight, metabolism and gender among many others.
  5. I am alcohol free : Think again. Every human being naturally produces alcohol in their body 24 hours a day. From the time of birth until death, even if you have never drank alcohol, you can’t really call yourself alcohol free.
  6. Coffee helps you sober up : Drinking coffee won’t help you sober up. The only thing that can help you sober up is time. It is said that it takes approximately one hour to eliminate the alcohol in one drink from the body. Coffee will not help you sober up faster. The only thing that coffee will do is make you a wide awake drunk.
  7. Alcohol boosts performance in bed : It is widely considered that drinking alcohol helps boost ones sexual performance. However, this is a myth. The depressant action of alcohol lowers inhibitions. Drinking lowers your sexual performance as it does with any other activity.
  8. It’s the mixture that got me drunk : The main thing one needs to realize is – alcohol is alcohol. It’s the Blood Alcohol Content (BAC) that determines how sober or drunk you are. A standard drink of beer, wine, or spirits contains equivalent amounts of alcohol.You were drunk last night not cause you switched drinks but cause you drank too much.
  9. Tequila bottles have worms in it : It’s not tequila that has worm in it, it is mescal. Besides, what’s in mescal isn’t really a worm, it is a butterfly caterpillar which is know as gurano.
  10. Alcohol kills brain cells :And finally, the age old myth that alcohol destroys your brain cell is nothing but a myth. It has actually been said that alcohol in moderation improves cognitive functioning.

Alcohol Prohibition Timeline

Prohibition or The Noble Experiment became extremely unpopular in the later years. As a result Eighteenth Amendment was repealed with ratification of the Twenty-first Amendment to the United States Constitution.

The 18th Amendment To The United States Constitution :

Section 1. After one year from the ratification of this article the manufacture, sale, or transportation of intoxicating liquors within, the importation thereof into, or the exportation thereof from the United States and all territory subject to the jurisdiction thereof for beverage purposes is hereby prohibited.

Section 2. The Congress and the several States shall have concurrent power to enforce this article by appropriate legislation.

Section 3. This article shall be inoperative unless it shall have been ratified as an amendment to the Constitution by the legislatures of the several States, as provided in the Constitution, within seven years from the date of the submission hereof to the States by the Congress.

Below is a time line showing the rise and fall of Prohibition.

  1. 1657 - The sale of strong liquor was made illegal by the General Court of Massachusetts.
  2. 1784 – People from the medical field started looking for explanation. One of the foremost physician of the 18th century, Dr. Benjamin Rush argued that excessive drinking was hazardous to physical and psychological health. However, he believe in moderation rather than prohibition.
  3. 1789 – A temperance (social movement against the use of alcohol) association was formed in Connecticut.
  4. 1800 – Similar associations such as temperance movement was formed in Virginia and another one in New York in 1808.
  5. 1840s – The prohibition of the “dry” movement began. Well known preacher Reverend Mark A. Matthews called liquor dispensing was similar to prostitution.
  6. 1851 – Manufacture and sale of liquor was banned in Maine.
  7. 1869 – Prohibition party was founded.
  8. 1873 – Woman’s Christian Temperance Union was founded. Despite the name this association didn’t call for temperance or moderation, the union actually promoted prohibition.
  9. 1881 – Kansas outlawed alcoholic beverages in its constitution and became the first state to do so. Carrie Nation, a member of temperance movement started going to the bars destroying bottles of alcohol with a hatchet and scolding customers at the saloon in Kansas for buying and consuming alcohol.
  10. 1890s – The temperance movement started gaining widespread recognition
  11. 1893 – Anti-Saloon League was founded in Oberlin, Ohio.
  12. 1895 – Anti-Saloon League grew rapidly and became a national organization. Soon it was the most powerful prohibition lobby in America
  13. 1905 – Three American states had already outlawed alcohol
  14. 1912 – By this time alcohol was outlawed in nine states
  15. 1917 – The 65th Congress convened in which the Democratic dries outnumbered the wets by 140 to 64 and 138 to 62 among Republicans. A resolution calling for an amendment to accomplish nationwide Prohibition was introduced in Congress and passed by both houses in December
  16. 1919 – The amendment was ratified by thirty six of the forty eight states. On October 28 the amendment was supplemented by the Volstead Act (Named after Andrew Volstead, who reinforced the prohibition of alcohol in the United States of America)
  17. 1920- Prohibition began on January 16 when the 18th Amendment went into effect. Special law officers known as Federal Prohibition Officers were asked to enforce the law
  18. 1921 – Congress held hearings on the medicinal value of beer and physicians across the country lobbied for the repeal of prohibition since the law prohibited medicinal liquors as well.
  19. 1933 – On March 23rd President Franklin Roosevelt signed an amendment to the Volstead Act known as the Cullen-Harrison Act, allowing the manufacture and sale of “3.2 beer” (3.2% alcohol by weight, approximately 4% alcohol by volume) and light wines. After signing he made the famous remark “I think this would be a good time for a beer.” The Cullen-Harrison Act became law on April 7th.
  20. December 5th, 1933 The Eighteenth Amendment was repealed on December 5, 1933 with ratification of the Twenty-first Amendment

The Twenty-First Amendment to The United States Constitution

Section 1. The eighteenth article of amendment to the Constitution of the United States is hereby repealed.

Section 2. The transportation or importation into any State, Territory, or possession of the United States for delivery or use therein of intoxicating liquors, in violation of the laws thereof, is hereby prohibited.

Section 3. This article shall be inoperative unless it shall have been ratified as an amendment to the Constitution by conventions in the several States, as provided in the Constitution, within seven years from the date of the submission hereof to the States by the Congress.

After the Prohibition the first drink that was legally sold was in Utica Club of the F.X. Matt’s Brewery in Utica, New York.

College Drinking (Perception Vs. Facts)

Percentage of College Freshmen who drink beer is record low since tracking began in 1966. Freshmen who drank beer in 2008 is down by 21% in comparison to freshmen in 2000.

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Surprisingly Freshmen don’t party as much in comparison to previous years. Freshmen who spent six hours or more partying in a typical week is down by 49%, which again is a record low level since tracking began.

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Another factor that is most associated with college students and drinking is Spring Break. The result shows that 70% of college students who were surveyed spent their last spring break with their families. The graph below shows how students spent their last spring break.

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When these students were asked what they planned to do during their next spring break, only 35% chose to party at a beach and the rest chose to study, spend time with their family, do volunteer work, etc.

b60

According to a survey conducted by National College Health Assessment, 80% of college students chose to have a designated driver after partying or socialzing events. The survey also showed that the reality is different than what we think it is when it comes to college students drinking.

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Alcohol Advertising Myths

  1. By the time kids are 18, they will have seen 100,000 beer ads : Oregon’s first lady, Mary Oberst, spoke about this, feeding a myth that strikes fear into the hearts of every parent. The myth, that the average young American will have seen 100,000 commercials for beer between the ages of 2 and 18, defies logic but still won’t go away. For this statement to be true, a child would have to see an average of more than 17 beer commercials per day. Despite being possible, this is highly unlikely and goes against common sense.
  2. Alcohol advertising increases alcohol consumption : A study by Dr. John P. Nelson of Pennsylvania State University and Dr. Douglas J. Young of Montana State University shows that alcohol advertising does not have an effect on alcohol consumption. The results of this study are consistent with the findings of virtually all other research that has been done on this subject. As much sense as it might seem to make, it is the consensus among researchers that this myth is just that: a myth.
  3. Alcohol advertising is aimed at underaged children : In a report the Federal Trade Commission gave to Congress, they stated that their investigation “found no evidence of targeting underage consumers.” The Roper Youth Report discovered that 71% of youth say their parents most influence their decisions to drink or not drink. Also found by the Roper studies was that the proportion of youth who feel that alcohol ads influenced their drinking decisions has barely changed. Over time, it has ranged from 2% to 5%. All research points to alcohol advertising being aimed at adults.
  4. Alcohol producers advertise to get people to drink more : Alcohol producers know that their advertising doesn’t increase consumption of their products. They are privy to the research that shows that there is no increase. Makers of alcoholic beverages advertise to increase their market share and promote their brand. Alcohol producers put the focus on their brand’s qualities, such as taste, flavor, variety, etc. to encourage consumers to choose their brand over that of their competitors. While no one in the alcohol industry is going to turn away a new customer, their main focus isn’t on “recruiting” new consumers. It’s on getting more customer loyalty than the competition.

source

Don’tServeTeens , MADD , Potsdam , Most-Expensive , Wikipedia , About.com (alcoholism)

Have a great weekend and remember to be safe out there. Enough lives have already been lost due to drunk driving, if you are drunk stay off the wheels.

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Related posts:

  1. 40 Facts Related To Alcohol
  2. 25 Alcohol Slang Terms And a Slang Report
  3. Let’s Drink To That : The Rise and Fall Of Prohibition
  4. 10 Alcohol Myths That Are Nothing But Old Wives’ Tale
  5. Drinking Alcohol (in moderation) Is Good For You, Here’s Why


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