Cognac and Hip Hop – A Brief History

African Americans comprise anywhere between 60%-80% of the total American Cognac Market. In 2007-2008 America imported 51.7 million bottles so even if 60% of that was consumed by African Americans thats a whopping 31.2 million bottles of cognac. Since the American cognac market is dominated by African Americans we thought we would talk a little a brief history of cognac and hip-hop.

One of the reason cognac has become a popular drink among African Americans is due to celebrity influence. Busta Rhyme’s “Pass The Courvoisier” might as well be called the turning point of cognac market in America. Cognac, also known as “yak” by the African American cognac crowd has certainly become one of the favorite drinks. Following Busta Rhymes song cognac has then been a major attraction among hip hop stars and their fans.

Hip-hop is often regarded as the savior of cognac. In the late 90s the town of Cognac in France was almost in ruin due to economic crisis and plummeting liquor consumption in its then no.1 market, Asia. Today U.S. is the no.1 market for cognac consumption and hip-hop has quite a big hand in it. The hip-hop Mogul Jay Z says “Cognac is a classy, sophisticated and really smooth thing to drink,” whose favorite brand is Remy Martin.

Although most cognac drinkers like to think that cognac has been embraced by African America crowd after its inclusion in hip-hop songs, that is not entirely true. Cognac has been favored by affluent African Americans since the 70s but popular rap celebrities talking about it certainly gave it a boost that was much needed. One of the reason more people have opened up to cognac is because it has now been an ok thing to mix cognac with other drinks. Although we personally prefer cognac straight in a snifter we are all up for mixed cognac drinks. Everyone has their own taste and however they want to enjoy a sip of cognac is up to them.

One of the most talked about cognac brands in hip-hop songs in Hennessy which is also known as “Henny,” “Henn-dog,” etc. among many other names.

Its your turn to share history of cognac and hip-hop with us. Feel free to drop links to articles or videos that you might know of in the comments section.

note : Valentines day is almost here and we suggest you try the “cognac first, roses second,” approach. Subscribe to cognac to find out what exactly the “cognac first, roses second” approach is. We will cover a story of a couple that fell in love using this strategy so might help you out as well. never know. Stay updated.

Related posts:

1. Ludacris : Conjure Cognac Coming To a Liquor Store Near You
2. Want To Stay Healthy? Sip On Some Cognac
3. Key To Marketing Cognac : Educate Health Benefits
4. Hennessy & Courvoisier : A Brief History
5. 15 Cognac Facts You Should Know

5 Responses to “Cognac and Hip Hop – A Brief History”

1. Key To Marketing Cognac : Educate Health Benefits | COGNAC Your Guide To The Finest Drinks says:

   March 10, 2009 at 7:19 pm

   [...] and African Americans enjoy a larger market share for cognac here in America. Approximately 60%-80% of cognac drinkers in US are African Americans. One of the ways it helped to reach and maximize this segment was due to the mentioning of cognac [...]
2. cognacdialogue says:

   July 29, 2009 at 2:57 pm

   Does anyone have a list of all the rap songs that reference cognac?
3. Cognac Lovers Define Cognac In Their Own Words | COGNAC Your Guide To The Finest Drinks says:

   September 9, 2009 at 2:38 am

   [...] friends and family. Cognac is a drink that is known by many names. The young and hip call it “Yak (Yack)” and others refer to it as “the healing drink.” No matter what name we give to [...]
4. Mario says:

   November 27, 2009 at 4:40 pm

   “the healing drink”…so what ailment does it heal?
5. Want To Stay Healthy? Sip On Some Cognac | COGNAC Your Guide To The Finest Drinks says:

   February 8, 2010 at 10:03 pm

   [...] and African Americans enjoy a larger market share for cognac here in America. Approximately 60%-80% of cognac drinkers in US are African Americans. One of the ways it helped to reach and maximize this segment was due to the mentioning of cognac [...]