Hine Hires New Brand Ambassador

The job of brand ambassador is a very important job in the cognac industry. That person is often the face of the cognac house and is responsible for promoting the brand through knowledgeable presentations and interactions with potential customers. According to the Drinks Business, The House of Hine recently hired a new brand ambassador, Enguerrand Leonetti. Mr. Leonetti, an international wine trade veteran, will be based in France and will be responsible for promoting Hine cognac in its major markets in Europe and the United States.

Mr. Leonetti is a graduate of the ESCEM Business School in Tours, France

For more insight into the role of the cognac brand ambassador, check out a conversation with Martell’s brand ambassador here.