The Bureau National Interprofessionnel du Cognac (BNIC), a trade organization whose primary vocation is to “represent, protect, and develop cognac around the world”, has introduced a new logo.

The new logo features an earth colored form that represents the exact outline of the Cognac region with the words words “Cognac France” inscribed elegantly beneath the form. The form color evokes the copper Cognac stills and the copper amber color of fine Cognac. BNIC describes the new logo as a representation to the world that Cognac comes “from here and only from here”.

The new BNIC logo was created in consultation with Studio Be-Pole.

Watch this short video to see an explanation of the creation of the new BNIC logo and the logo itself.

Click here to see the new BNIC logo press brochure.

About the BNIC

The BNIC is a trade organization charged with the “protection of the Cognac appellation of origin, the development of the activity,and the representation of the general interest of the 4,544 winegrowers, 112 professional boilers and 274 traders making up the appellation”