In a groundbreaking move that sets the stage for future growth and expansion, Campari Group has announced its acquisition of Courvoisier, the renowned cognac brand, from Beam Suntory. The deal, valued at an impressive $1.32 billion, marks a significant milestone for both companies as they embark on new chapters in their respective journeys. This strategic move is part of Campari Group’s long-term vision to become the world’s most admired premium spirits company.

The acquisition of Courvoisier brings together two iconic brands with rich histories and strong legacies. Courvoisier, founded in 1828, is a leading premium cognac brand with a strong presence in key international markets. The brand’s portfolio includes a wide range of offerings, from VS and VSOP expressions to premium offerings such as XO, Extra, and the exquisite L’Essence de Courvoisier.

Campari Group, on the other hand, is a global leader in the spirits industry, boasting a diverse portfolio of over 50 premium and super-premium brands. The company’s portfolio includes Aperol, Campari, SKYY, Grand Marnier, and many other renowned brands. With the addition of Courvoisier, the group’s range of offerings is set to become even more impressive, further solidifying its position as a top player in the spirits industry.

The acquisition of Courvoisier is a strategic move for Campari Group, as it aims to strengthen its presence in the premium spirits market. Cognac, as a category, has been experiencing strong growth in recent years, particularly in the United States, which is the largest market for the spirit. The addition of Courvoisier to the group’s portfolio not only enhances its offerings in the premium spirits category, but also provides a strong platform for future growth and expansion.

As part of the deal, Campari Group will acquire the Courvoisier brand, its production facilities, and its global distribution network. The company plans to leverage its extensive distribution network and marketing expertise to further strengthen the brand’s presence in key markets around the world. This includes a focus on expanding the brand’s reach in emerging markets, where demand for premium spirits is on the rise.

In addition to the acquisition of Courvoisier, Campari Group has also announced its intention to invest in the brand’s production facilities in France. This investment will enable the company to increase the brand’s production capacity and ensure the highest quality standards for its products. The investment will also help to support the local economy in the Cognac region, where the brand has a long history and strong ties to the local community.

The acquisition of Courvoisier is part of a broader strategy by Campari Group to strengthen its position in the premium spirits market. The company has been actively pursuing growth opportunities through acquisitions and investments in recent years, and the addition of Courvoisier to its portfolio is a significant step forward in this direction.

The acquisition of Courvoisier by Campari Group is a transformative deal that brings together two iconic brands and sets the stage for future growth and expansion. The deal, valued at $1.32 billion, is the largest in Campari Group’s history and marks a significant milestone in the company’s journey to become the world’s most admired premium spirits company. With the addition of Courvoisier to its portfolio, the group is well-positioned to capitalize on the strong growth of the cognac category and further solidify its position as a top player in the spirits industry.