D'usse

D’USSÉ Cognac, launched in 2012 by Sovereign Brands in partnership with Château de Cognac, is a modern luxury spirit with deep ties to hip-hop culture, notably championed by Jay-Z. Crafted at the historic Château in Cognac, France, it blends eaux-de-vie from Grande and Petite Champagne, aged in both dry and humid cellars for a distinctive flavor profile. The VSOP, aged at least 4.5 years, offers bold notes of blackberry, apricot, and spice, while the XO, aged over 10 years, delivers richer cinnamon, floral, and woody tones—both housed in a striking decanter with a gold cross. Under cellar master Michel Casavecchia, D’USSÉ has surged in popularity, especially in the U.S., blending French tradition with a contemporary, urban edge.