China

China has emerged as a major player in the Cognac market, with its growing affluent class driving demand for this French spirit as a symbol of luxury and status since the early 2000s. Brands like Hennessy, Rémy Martin, and Martell dominate, with XO and VSOP expressions often gracing high-end banquets, karaoke lounges, and gift-giving traditions, particularly during Lunar New Year. China ranks among the top export markets for Cognac, importing millions of bottles. The spirit’s rich, oaky allure resonates with Chinese tastes, often enjoyed neat or mixed, blending Western prestige with Eastern celebration.