Conjure Cognac

Conjure Cognac is a bold, modern cognac born from a unique collaboration between hip-hop star Chris “Ludacris” Bridges and fourth-generation cognac producer Kim Birkedal Hartmann of Birkedal Hartmann. Launched in 2009, it’s crafted from Ugni Blanc grapes sourced across Grande Champagne, Petite Champagne, and Borderies, aged for at least three years in Limousin oak barrels to deliver a smooth, full-bodied spirit with notes of cedar, cocoa, hazelnut, vanilla, and apricot. Blended with master distiller Philippe B. Tiffon, this 40% ABV cognac balances tradition with a contemporary edge, appealing to a younger crowd through its mixability and sleek branding—think silhouettes of women on the bottle. A hit in the U.S. and Norway, Conjure redefines cognac as a vibrant, party-ready drink rather than a stuffy relic.