The Cognac business is a significant player in the global spirits industry. According to the Bureau National Interprofessionnel du Cognac (BNIC), in 2020, 205.9 million bottles of Cognac were shipped worldwide, generating €3.2 billion in revenue. The largest market for Cognac is the United States, which accounts for more than a third of all Cognac exports, followed by China, Singapore, and the United Kingdom. Cognac is a global business, with producers exporting their products to over 160 countries worldwide. The industry has experienced significant growth in recent years, particularly in emerging markets such as China, where the middle class has a growing appetite for luxury goods like Cognac. Additionally, the popularity of cocktails made with Cognac has helped to expand the market beyond traditional consumers, and new distribution channels, such as online sales and direct-to-consumer shipping, have also helped to increase accessibility to consumers around the world.
