Cognac Celebrities

Celebrities have made notable inroads into the cognac industry, both through ownership and marketing efforts, blending their fame with the allure of this luxury spirit. Sean Combs launched D’USSE Cognac in 2012, selling his stake to Bacardi in 2021, while Ludacris introduced Conjure Cognac in 2009, which, despite earlier assumptions of discontinuation, remains available as of March 9, 2025. Beyond ownership, stars like Snoop Dogg and Tupac Shakur have marketed established brands like Hennessy through cultural references and endorsements, boosting their appeal in hip-hop circles.