D’USSÉ Cognac

D’USSÉ Cognac, launched in 2012 by Sovereign Brands in collaboration with Château de Cognac, is a contemporary luxury spirit rooted in French tradition and elevated by its association with Jay-Z. Produced at the historic Château in Cognac, France, it blends Grande and Petite Champagne eaux-de-vie, aged in a mix of dry and humid cellars for a distinctive profile. The VSOP, matured for at least 4.5 years, bursts with blackberry, apricot, and woody spice, while the XO, aged over 10 years, offers deeper cinnamon and floral notes—all showcased in a bold, cross-etched decanter. Overseen by cellar master Michel Casavecchia, D’USSÉ has soared in the U.S., merging cognac’s heritage with a hip, urban vibe that resonates with a new generation.