National Cognac Day

National Cognac Day, celebrated annually on June 4 in the United States, shines a spotlight on the rich heritage and versatility of this iconic French spirit, inviting enthusiasts and newcomers alike to raise a glass. While its origins are unofficial—likely sparked by cognac brands or aficionado communities—it aligns with early summer, a perfect season for sipping neat, mixing into cocktails like the French 75, or pairing with warm-weather fare. Recognized by the National Day Calendar, the occasion has gained traction through social media buzz, with hashtags like #NationalCognacDay trending as fans share tasting notes or visit distilleries virtually or in person. Major houses like Hennessy, Martell, and Rémy Martin often mark the day with promotions or events, while in Cognac, France, it’s less formal—locals might simply toast at La Fête du Cognac instead. Whether you’re savoring a VSOP’s fruity notes or an XO’s deep complexity, June 4 celebrates cognac’s journey from Charente vineyards to global acclaim.