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Thursday, July 18, 2024

Memory: Louis XIII Opens Boutique in Exclusive Beijing Shopping Center


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Louis XIII is a Rémy Martin Grand Champagne Cognac made from over 1,000 eaux-de-vie aged between 40 and 100 years. Many consider Louis XIII to be the Holy Grail of cognac, desired for its opulence and classic crystal decanter packaging.

Rémy Martin has been positioning itself increasingly as a purveyor of the finest cognacs, especially in the XO designation and older. The Chinese and duty free markets are key to executing on this strategy. As part of promoting the Louis XIII cognac and experience, Rémy Martin has opened a luxury boutique at the prestigious Beijing SKP shopping center located at 87 Jianguo Rd, Chaoyang in Beijing, China.

The Louis XIII boutique is a luxury cognac oasis inside a premier shopping center. Inside the boutique, various bottles of Louis XIII are on display. Visitors learn about the Louis XIII by tastings and pairings. The boutique also features a shop and a private room, called the Eternity Room that can be reserved for private Louis XIII experiences.

Forbes Mexico recently covered the opening of the Beijing Louis XIII boutique. You can view their photo display of the boutique by clicking here.

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