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Friday, May 24, 2024

NYAK Cognac: A Contemporary Take on Tradition

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NYAK cognac was created by a team consisting of the CEO of Detroit Equities, Dennis McKinley, former VP for Remy Cointreau, Patrick Charpentier, and Jerome Hyafil, a former EVP of Seagram’s Spirits and Wines. Since its inception, NYAK cognac has rapidly risen to success, becoming one of the fastest-growing cognac brands in in the United States with an unprecedented growth rate reaching the top 10 leading cognacs .

NYAK cognac, created in 1830, has been reinvigorated by the sixth generation of the family, who continue the tradition of careful innovation and artful blending. The aging cellars and distillery overlook the Lary river, where the wines are sourced from the House owned vineyards and grower partners in various parts of the Appellation, including Petite Champagne, and must respect strict specifications such as volatile acidity. NYAK is not your typical 300-year-old cognac, as it was conceived during a time when cognac houses in France realized the consumption of cognac in the US was shifting away from its traditional use as a digestive to a more casual and fun-loving approach. The African-American community’s breakthroughs in pop culture at the time also had a significant influence on the NYAK brand. The result is a distinctive, fine VS with a delicately distilled flavor that is perfect over ice, making it an excellent introduction to a more contemporary version of cognac that is built for today, for the people, and for today’s culture.

NYAK Cognac VSOP
NYAK Cognac VSOP

The NYAK brand’s current generation, who perpetuate the tradition of careful innovation and artful blending, aim to introduce cognac to a new generation with a more contemporary approach. NYAK cognac is 80% proof, sourced from the House owned vineyards and grower partners in various parts of the Appellation, including Petite Champagne, and must respect strict specifications such as volatile acidity. The aging process of NYAK cognac takes its time in cognac, just like everything else in the region. The brand’s creation was the result of a shift in American culture, and it has now become a part of it. The fine VS is delicately distilled and perfect over ice, an excellent introduction to a more contemporary version of cognac. NYAK cognac is a unique brand that represents a new era of cognac, bringing a more relaxed and fun-loving approach to this traditional drink.

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