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The Global Business of Cognac: A Luxury Spirit’s Rise in Popularity Worldwide
Cognac is a luxury spirit that is famous worldwide for its unique taste, production process, and heritage. Its popularity has grown exponentially over the past decade, and the global business of cognac is booming.
Cognac is a specific type of brandy produced in the Cognac region of France. To be labeled as cognac, the brandy must meet strict legal requirements, including the use of specific grapes, distillation methods, and aging in oak barrels for at...
Memory: Shawn ‘Jay-Z’ Carter and Bacardi Team Up to Redefine the Next Chapter of...
The collaboration between music mogul Shawn "Jay-Z" Carter and Bacardi, one of the largest privately held spirits companies in the world, has brought a new energy to the D'USSÉ brand. In this exciting partnership, the two have launched a new campaign that focuses on redefining the next chapter of the D'USSÉ brand.
The partnership between Jay-Z and Bacardi has been a long time in the making. Since taking over the brand in 2012, Jay-Z has...
Memory: Cognac Inches Closer to Becoming a UNESCO World Heritage Site
Cognac, a region located in southwestern France, is world-renowned for its prestigious brandies, known simply as "cognac." The region has been producing cognac since the 17th century, and it has become a symbol of luxury and fine taste around the world. With its rich history of viniculture, distillation, cellar mastering, and international trade, the Cognac region is widely recognized as a living historical site. In recent years, the Cognac region has applied to become...
Memory: US Cognac Sales 2019
According to the latest available data from the Bureau National Interprofessionnel du Cognac (BNIC), the United States is the largest market for Cognac, with over 90 million bottles exported to the country in 2019. The COVID-19 pandemic has affected the global economy and may have impacted Cognac sales in the United States and other countries.
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Memory: Hennessy Becomes The Official Spirit of the NBA
Never Stop. Never Settle.
The world's largest Cognac producer is making a bid for even greater market share in the United States. Sales of Hennessy V.S. in the United States account for about one half of overall sales.
Last week, Hennessy announced a multi-year partnership with the National Basketball Association.
The campaign aims to spread the NBA which is described as "a cultural force no whistle can stop." In the teaser video, the narrator pronounces: "The court...
Memory: Cognac Shipments Hit New Record
Global Cognac Shipments Rise 8.2% Over Past 12 Months.
Cognac Shipments Hit Another New Record.
Cognac Shipments Were 205.9 Million Bottles From August 2017 to July 2018.
The Bureau National Interprofessionnel du Cognac (BNIC) announced that Cognac sales rose to yet another record during the 12 month period August 2017 to July 2018. Shipments of Cognac were up 8.2% from the prior comparable 12 month period. Approximately 205.98 million bottles of Cognac, valued at 3.162 billion...
Memory: Rémy Martin Cognacs Continue to Drive Sales at Rémy Cointreau
"Remarkable Growth" in Cognac Sales to China Drive Sales Increase in First Quarter 2018/2019 at Rémy Cointreau.
Rémy Cointreau (RC) announced its financial results today for its first quarter for the period of April-June 2018. Overall sales were €241.5 million in the first quarter, up just 0.5% from the comparable quarter of April -June 2017. Revenues at RC were negatively impacted by unfavorable currency effects. Without such currency impact, sales were up 5.9%.
It was the...
Memory: 1st Quarter Rémy Cointreau Financial Results Led by Strong Rémy Martin Sales Increase
"Highest End Cognac Sales" from Rémy Martin Drive Overall Sales Increase in First Quarter 2019/2020 at Rémy Cointreau.
Rémy Cointreau (RC) announced its financial results last week for its first quarter for the period of April-June 2019. Overall revenues were €223.2 million in the first quarter, leading an organic revenue increase of 3.3% from the comparable quarter of April -June 2018. Revenues at RC were negatively impacted by a decrease of 2.6% in the groups...
Memory: Another Record for Cognac Shipments
Cognac Shipments Were Nearly 200 Million Bottles From February 2017 to January 2018.
X.O. Cognac shipments scored the largest increase of all aging designations.
The Bureau National Interprofessionnel du Cognac (BNIC) announced that Cognac shipments rose to yet another record during the year February 1, 2017- January 31, 2018. Shipments of Cognac were up 7.9% from the prior comparable 12 month period (which were up 7.8% from the year before). Approximately 197.1 million bottles of...
Memory: LVMH Reports “Excellent” First Half Results Aided By Hennessy Sales
Hennessy Cognac Sales Drive LVMH Growth
Hennessy Cognac Shipments Show Strong Growth in the United States and China.
Yesterday, LVMH reported record revenues of €21.8 billion during the first half of 2018, an increase of 10% over the first half of 2017. Hennessy Cognac sales volumes increased 3%, while revenues increased 8% during the first half of 2018, driven by "strong growth in the US market in a tight supply environment" while "the Chinese market continued...