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Thursday, July 18, 2024

Memory: Les Echos: “Cognac sales boom, driven by China.” 25% Market Share.


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Les Echos has an article out today titled “Cognac sales boom, driven by China.”  The Cognac suppliers are working toward meeting the increasing demand of the Chinese middle and upper classes that have found a strong liking to Cognac.

Says Les Echos “China has, in recent years, the main engine of remarkable growth of Cognac, which in 2012 accounted for a quarter of the French production of spirits.”

Les Echos

The full article can be found translated into English at this link.

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